Elyca and Villaggio della Salute Più: numbers of 2017

Data di pubblicazione 15/05/2018

We want, in a post, to tell the results of the Miraloop for Brands agency "Elyca" from April 2017 to April 2018. A season of exciting communication, the fifth in collaboration with Essepienne SPA, which has seen interesting numbers not only as case studies of marketing and communication, but also with a view to an exponential growth of brands: of the Village, of course, but also of Elyca as an agency, which places on the Emilian market a type of innovative corporate communication able to make numbers, as well as excite and tell. A communication entirely based on "experiential" strategic marketing with which the entire Villaggio della Salute Più asset was built, with a view to a rebranding that began in 2014.

Hoping to have informed you of the importance of the operation with the right emphasis we come to the numbers.

12

Months of work on the "Villaggio della Salute Più" brand

46055

New "likes"

23.089.453

Total coverage of the number of people reached in 365 days with posts, advertisements, videos, offers and promotions. To which are added the stories on facebook and Instagram naturally shared by users.

64.137

Average daily coverage of the number of people who have interacted with the brand on facebook.com

24.897

Driving directions click on the navigator from "new users". That is, users who for the first time, and also not registered on the page, have used the info of the facebook page to find the Village. In peak periods, June-August 2017, there is an average of 450 people per day.

1.000.000

Of outdated clicks on the website www.villaggiodellasalute.it. 1,000,000 people clicked on the site as a result of organic sharing, promotions, invitations. A result never achieved before.

1.798.999

People reached by our Facebook promo aimed at purchasing online products related to the Acquapark

75% 

The full display rate of the promo. An exceptional number for those who work marketing and communication on social networks. the images, created through go-pro, drone and camera with steadycam then edited, are the heart of the promo, which focuses everything on image and the glance.

77.000 

Click on the online ticket sales page.

332%

Increase in online ticket sales compared to the previous year. Historical record since the opening (2004) of the park's summer services.

x20

Elyca's R.O.I. (return of investment) on the services of the Village. X20 means 20 euros cashed for every euro spent.

108,24%

The turnover of the park and its services compared to the historical maximum ever reached. A record of which we are proud. Especially for having contributed not only to telling the story of a wonderful place but also for having made a contribution to the world of tourism work in Italy.