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Data di pubblicazione 09/01/2017
GF Imola is a company founded in Emilia-Romagna for the production and sale of brass fittings for gas and water pipes. The entire B2B communication project with the multilingual site was carried out by the Miraloop for Brands team, together with Marg8, who took care of the programming: the chosen colours representing the background were adapted to the colour of the hydraulic fittings, a colour that recalls a precious jewel. A chic website where the photographic story is the continuum that crosses the various sections. The site sells an industrial product but from a technical point of view and at the same time narrative. The photos, displayed in thematic galleries, are presented together with the technical information, different for each type of connection. Looking for a pleasant harmony between the color and the linear font that describes the products and lines, the whole project tells the company with html animation embellished with graphics chosen to survive the fashions, just like the brass fitting that has already turned more than 50 years spanning two generations.
Below is a gallery that shows you the technical photographs. These photographs have been taken by bringing the fittings in our photographic studios. The fittings were photographed with different light exposures and then treated piece by piece, also using vector drawing technology.
To see even the most narrative photographs taken on site, at the GF headquarters in Imola click here