The Essentials between packaging, product brand and illustration

Data di pubblicazione 25/10/2017

The Village Essentials are an important work that combines brand design, packaging and illustration. The products we had to tell all started from an herbal alcohol base of territorial tradition through seven combinations of ingredients. So we used the serial feature of the line to propose a model of ancient pharmaceutical inspiration: the numbers and hand-made designs in fact follow the oldest way of packaging spirits. 

Ingredients: transparent paper sheets, markers, a scanner, indesign. For each liqueur we dedicated a color, whose nuance was not in obvious contrast to the others. Preferring pastel and soft colors, from cyclamen violet to matte prussia blue, set on a pastel base that anfatizzasse, without imposing, the color of both the design and the liquor. The design was then converted into vector technology so that the drawings could be poured on printing of any size, so for example also useful for use on medium and large advertising signs.

With over 45 years of activity, the agri-food and tourist complex of Villaggio Sella Salute Più wanted this line with aromatic plants that for generations have inspired the creativity of local families, which produce their own liqueurs at home using native plants. The vine, the elder, the blueberry, the hawthorn. A world of flavors and colors that gives life to the Essentials, the result of research that connects the history of the territory and the ancient traditional recipes of ancient herbalists. A centuries-old history enclosed in these liqueurs where precious components create a synergy of benefits for the whole body. A mix of properties, energy and enthusiasm represent the perfect trio of these products ensuring quality for customers.

The products made by Miraloop For Brands for Essepienne already in the first series get the important positioning at F.I.C.O., Fabbrica Italiana Contadina of Bologna, which selects the best Italian products. You can buy them at the factory or, of course, at the Village at the Sillaro Restaurant, a small and precious country restaurant between local tastes and culinary innovation.