Legacy - Miraloop Hearts
The idea behind and the short story of Miraloop Hearts, the heart of Miraloop Records
Miraloop Hearts, a pop label of the future
Miraloop Hearts is the label of Miraloop Records dedicated to pop, speaking in general - to songs; it’s also the most mainstream branch of Miraloop, however, embracing a revolutionary approach: it perceives pop music (rock, dance, rap) as an emotional flow, not as a segment of the market. Think about it, the majority of pop labels are major or big companies that work in the loop of famous people, TV appearances, huge concerts. Then we have Indie, very often afraid to be commercial and proposing trends, stereotypes, and clones in the emerging-band disguise. That’s why we wanted to tell a different story, create a small music world in which an artist can be born, in which he can grow, tell his stories and express himself. And later, why not, maybe become famous, but without having to follow the all-star market or the flood of the emerging-artists.
Obscurity. Sweetness. Irony and Dream. A thousand shades of a story you should fall in love with.
It appears in the world of hearts like Alice in Wonderland. Let yourself be enchanted by the melodies and stories of a music which goes beyond time and space and past ideologies and trends. Let yourself be captured by the electronic cover of “I Can’t Help Falling in Love”, which starts with a ballad and finishes with an electro-metal jubilation, let yourself be conquered by an album which turns ten music genres into ten songs, or by a new project born to break down barriers and old obstacles. The music you hear every day on TV, radio, internet tells you who to be. This time it’s you who tell us who you are, discovering your new self with a melody that turns your emotions on, or a song that you’ve never heard before. There’s a huge difference. Under the heart label you’ll find numerous diverse genres, all presented with the same spirit and energy. And for sure at least one is going to appeal to you. Discover the boundary between rap and nursery rhyme visting the obscure worlds of “Senza Catene” and “Notte di Foglie”. Fall for the drop of “Motionless”. Enjoy the new, electrifying, and powerful sounds. Deggae. Dream Pop. Shoegaze. Dark Electropop. Neosoul. Progressive Pop. These are just some of the worlds we’re thrilled to explore. Don’t be afraid, they’re simply new ideas.
The early years of Hearts, the story of a beautiful madness.
Miraloop Hearts has been active on the independent market since the 2008-2009 season. The launch is immediate and loud: the DNR arrive, the first European j-pop band, who — thanks to an innovative production and unstoppable word of mouth — take Cinema Bizarre's place in Germany and Russia within a few months. Three years of rock and electropop madness with no competition.
At the time every independent label is rock-oriented — Afterhours clones — or a historic dance label on the verge of closing or having to reinvent itself completely to survive. Music seemed almost dead back then, but we couldn't have cared less. Miraloop Hearts immediately positions itself as the only Italian electropop label and an anomaly in Europe, drawing in projects and artists from North and South America. An innovative approach to communication takes advantage of the major labels' absence from the newly born social networks to build a community with more than ten international fan clubs. The Gerolandia Express podcast, plenty of stories to tell the grandkids and, of course, plenty of songs.
More aggressive than its sister labels within Miraloop Records, Hearts becomes the launch pad for many musical projects. The songs are sweet and delicate, but also powerful and aggressive.
In 2013 the first national chart entry arrives: Gerolamo Sacco's "Alieno" enters the iTunes top 100 all-genres chart — the first cantautore album produced in an electropop key to do so. In 2014 Hearts joins Beatport and hits the top 100 in three charts across three different genres with the dream-melancholic anthem "Magicamentemia". Julinoza, a jazz artist in a dubstep key with "Where is Your Sky", anticipates by two years her success on The Voice of Ukraine. The Crystal Crash arrive from Florence, led by Tommaso Pini — their new vocalist Yaser would later become well known in Italy through his appearance on Amici. Geo From Hell has even better luck with talent shows: he wins TopDJ, Sony's DJ-dedicated competition, and returns to Miraloop with club productions four years later. Some albums like "Broken Chords" surpass one million streams. Devon Miles, known in the Alborosie circle through his reggae band, entrusts the production of his solo project to Hearts to explore a different genre every time — dancehall, soul, electronic pop — searching for the road that connects them all.
Laigor and Virginia make their debut with the stunning "Chances", then vanish, and we're still waiting for them to come back. A young Licorice makes his debut and, after three singles, transforms into Senatore Cirenga: a partnership with Gerolamo Sacco spanning more than thirty-five tracks, until BMG comes calling and he doesn't say no. In 2025 he co-writes the Sanremo hit "Pelle Diamante" for Marcella Bella. Hearts welcomes Irene Rugiero — The Voice of Italy 2019 — with three singles, and Beatrice Lambertini — X Factor 2020 — who completes two full albums. Malecherifarei arrives, and in 2026 scores the soundtrack for Bologna Brigante alongside Inoki, Santi and Le Feste Antonacci. Also in 2026, after a well-earned break, Ylenia Lucisano returns from Virgin Records. And many others keep releasing music.
Today the Hearts sound is the sum of all the innovations built across these years: an avant-garde blend of international and Italian pop, capable of spanning the full range from singer-songwriter tradition to international bangers, mixing hip hop, rock, dance and world music together in a way nobody else does.
Despite the Vatican (cit.) and Universal, we've done something. And nothing has been done yet. Vamos!
Symbology: Hearts
Hearts are symbols of emotions. In the ancient symbology hearts represent fantasy, creativity, liberty, and the water element.
Where to listen to Hearts?
On the website you can find all the links to Spotify, YouTube, iTunes, and many others. Also Radio Miraloop offers diverse programs which broadcast songs from the most insane catalogue on the web. Here they are:
Miraloop City - Sweet Morning (All Miraloop hits: smooth selection) From 10am to 12pm
Miraloop City - Heart of Miraloop (All Miraloop hits: Pop, Rock, Dance, Indie) From 2pm to 5pm
Gerolandia Express (Gerolamo's mind Delirium since 1999) From 9pm to 10pm
Top Buyers
1. ITALY
2. USA
3. CANADA
4. GERMANY
5. JAPAN
Respect
Motown
